In 1983 Hubert Lüde travelled for the first time to Asia to build up and established the procurement of gardening tools as general manager for his employer. Hence became a successful Joint Venture in Changchun, Jilin Province in the North of China and the idea was born to enlarge the procurement of goods from Asia on other category groups.
After the development of further Joint Ventures in Seoul, South Korea and Nizhniy Novgorod, Russia he founded the trading company GWM in 1989 and started a business with the import of various consumer goods from Asia.
From 2001 to 2011 he reorganized the import department within a cooperation of 10 years with a german wholesale group as external consultant. During that time he specialized on garden furniture, garden decoration and gardening tools.